Google continues to clean up search results
It has been a busy few weeks for Google when it comes to
updates, we have had Pandas, Penguins, Exact Match Domain and Page
Layout updates since September the 27th. All these updates have
shaken things up in the SEO world and shows Google are continuing
their vendetta against spammy sites.
So what do all these updates mean?
September 27th - Exact-Match
Domain (EMD) Update
This update was a change in the way Google is handling
exact-match domains (EMDs). Early indications show that low
quality, keyword stuffed sites saw the brunt of this update, with
many falling from a page 1 position to outside the top 100. Given
the spammy nature of most EMDs this is a change for the better in
September 27th - Panda
Overlapping the EMD update, Google rolled out a fairly major
Panda update that officially affects 2.4% of queries.
October 5th - Penguin
This was more of a refresh rather than update impacting only
0.3% of queries. Sites with spammy link profiles were in the firing
line for this refresh.
9th October 2012 - Page
Another refresh of an update that was originally released at the
beginning of the year, this targeted pages with too many ads at the
top of the page. This is an interesting update and presses home the
need to deliver a positive user experience.
Was I Affected?
As long as you are using legitimate SEO tactics you should have
no problems, however it is wise to take a look at your analytics
and look for any significant changes in organic traffic around
these dates. Any significant drop will indicate that you were hit
by an update.
So what black and white creature will Google roll out
next? Well it's hard to know but it is clear Google is on an
anti-spam mission. Best to stay in Google's good books by
following all the SEO best practices.
Posted By Ben Inder
Filed under SEO
About the author
Ben has a proven track record of improving the online
visibility of businesses locally and nationally.
Often found with his head buried in analytical data, Ben is a
Google Adwords and Google Analytics qualified Individual.