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An introduction to SEO

Search Engine Optimisation (SEO) is a form of digital marketing. It is the process of structuring a website so that its pages are found, read and indexed by search engines in the most effective way possible.

A good SEO strategy is composed of numerous techniques and tactics. From keyword research & competitor benchmarking to on-page technical changes, content relevancy and link building.

The two primary factors that drive good SEO and a website's ability to rank well in search results are relevancy and popularity. How relevant is your web page to your targeted keywords and how popular is that page within the internet community?


Let's start with relevancy. All you have to do is look at Google's mission statement to understand the importance of relevancy when it comes to ranking well: 

"Google's mission is to organize the world's information and make it universally accessible and useful"

Google want users to easily find what they are searching for, that is why each and every page of your website should deliver something to the customer. Whether that is by answering a question a customer could have searched for or by delivering a specific product or service they have searched for. No matter what keyword you're targeting, the web page should deliver exactly what the customer expects.

There are multiple ways to let Google and other search engines know your page is relevant. By including your targeted keywords in the web pages title tag, image alt tags and throughout the content, helps ensure your page ranks well for the given keywords. 


Some SEO experts believe that "popularity" accounts for up to 70% of search engine algorithms. Search engines determine the quality of content by seeing how many inbound links it has, and more recently have been taking social signals into account. If you found a webpage particularly helpful or interesting, wouldn't you post a link to it in your blog or share it on your Facebook page? The amount of quality links and social signals pointing to a given website helps Google determine how useful other humans find that content, and therefore is a major factor when determining a websites ranking.

This is why on-going link building is the back bone for any successful SEO strategy. There are countless link building techniques you can use and each one deserves a blog of its own. What you should not do however is start submitting your website to unrelated directories, buying links or get involved with link farms. These links are easy to gain for a reason and if anything could have a negative effect on your websites ranking. True link building is an art form and if you want your website to rank successfully in the long term you must implement a well-crafted, content driven link building strategy.  

Why is SEO important?

Nowadays, no matter what a customer wants, the internet and more importantly search engines are becoming the first place they look. That is why it is essential your business ranks well for keywords your target customers are searching for.

Blix have a long proven track record of improving the visibility of our clients' businesses online.  If you would like to discuss your online marketing requirements please contact us on [email protected] 

Posted By Ben Inder Filed under SEO, Online Marketing on

About the author

Ben has a proven track record of improving the online visibility  of businesses locally and nationally.

Often found with his head buried in analytical data, Ben is a Google Adwords and Google Analytics qualified Individual.

Email [email protected] | Follow @BenInder1


  1. sehrish

    Saturday, April 29, 2017 at 6:08:08 AM

    I am very grateful for this enlightening article. I am new to this issue, but for me it elucidated several questions. Congratulations on your knowledge on the subject. Thank you very much.

  2. sehrish

    Saturday, April 29, 2017 at 6:08:11 AM

    I am very grateful for this enlightening article. I am new to this issue, but for me it elucidated several questions. Congratulations on your knowledge on the subject. Thank you very much.


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