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SEO Case Study - Livingroom

The beauty of digital marketing is the ease with which its success can be measured; this is how our SEO campaign impacted Livingroom's online visibility.

We began working with Livingroom to increase the visibility of their website using SEO in July 2012. The aim was to drive more new visitors to by targeting unbranded keywords (keywords that are relevant to their business but do not include their name).

We quickly established that the keywords "Guernsey estate agents" and "estate agents in Guernsey" were the most searched-for keyword relating to the real estate industry in Guernsey, and so set these as our primary targets. We also targeted a range of less competitive, long tailed keywords around the local and open market.

The results?

  • From an initial ranking of 10, now ranks at number 1 for "Guernsey estate agents" in
  • From an initial ranking of 14, now ranks at number 1 for "estate agents in Guernsey" in

But it is not all about rankings, these improvements have resulted in a drastic increase in website traffic: 

  • Traffic to is up 50% on the same period last year
  • Unbranded traffic to is up 137% on the same period last year

It is also important not to underestimate the brand awareness and customer trust generated by consistently appearing at number 1 for keywords that, combined, get searched for over 7000 times a month.

So if you are looking are looking for marketing that's targeted, measurable and has a direct impact on your business goals, then pop in for a coffee or give us a call

Posted By Ben Inder Filed under SEO, Online Marketing on

About the author

Ben has a proven track record of improving the online visibility  of businesses locally and nationally.

Often found with his head buried in analytical data, Ben is a Google Adwords and Google Analytics qualified Individual.

Email [email protected] | Follow @BenInder1