Google wants natural links
A recent Google webmasters thread caught Google stating the
obvious, after the Penquin update any SEO professional that didn't
know this should be out of a job. However it still seems to be a
fact that's eluding many webmasters and SEO's out there.
John Mueller from Google said the following in a Webmasters Help thread:
"I realize encouraging users to
make natural links & recommendations is not always easy,
depending the market you're in, but those are really what our
algorithms are looking for. On the other hand, links that are just
bought, sold, traded, or even placed yourself, are not really the
kind of recommendation that our algorithms would use when
evaluating your site."
The fact is that your links need to be 100% natural to avoid the
risk of them hurting you. Although this is the hardest way to gain
links it is the only way that will stand the test of
time.
Posted By
Ben Inder Filed under
SEO,
Online Marketing on
About the author
Ben has a proven track record of improving the online
visibility of businesses locally and nationally.
Often found with his head buried in analytical data, Ben is a
Google Adwords and Google Analytics qualified Individual.