SEO Case Study - Livingroom
The beauty of digital marketing is the ease with which its
success can be measured; this is how our SEO campaign impacted
Livingroom's online visibility.
We began working with Livingroom to increase the
visibility of their website using SEO in July 2012. The aim was to
drive more new visitors to Livingroom.gg by targeting unbranded
keywords (keywords that are relevant to their business but do not
include their name).
We quickly established that the keywords "Guernsey
estate agents" and "estate agents in Guernsey" were the most
searched-for keyword relating to the real estate industry in
Guernsey, and so set these as our primary targets. We also targeted
a range of less competitive, long tailed keywords around the local
and open market.
The results?
- From an initial ranking of 10, Livingroom.gg now ranks at
number 1 for "Guernsey estate agents" in
Google.co.uk.
- From an initial ranking of 14, Livingroom.gg now ranks at
number 1 for "estate agents in Guernsey" in
Google.co.uk
But it is not all about rankings, these
improvements have resulted in a drastic increase in website
traffic:
- Traffic to Livingroom.gg is up 50% on the same
period last year
- Unbranded traffic to Livingroom.gg is up 137%
on the same period last year
It is also important not to underestimate the brand awareness
and customer trust generated by consistently appearing at number 1
for keywords that, combined, get searched for over 7000 times a
month.
So if you are looking are looking for marketing that's targeted,
measurable and has a direct impact on your business goals, then pop
in for a coffee or give
us a call.
Posted By
Ben Inder Filed under
SEO,
Online Marketing on
About the author
Ben has a proven track record of improving the online
visibility of businesses locally and nationally.
Often found with his head buried in analytical data, Ben is a
Google Adwords and Google Analytics qualified Individual.